Released on: November 19, 2007, 11:01 am

Press Release Author: Alison McNeill

Industry: Internet & Online

Press Release Summary: Podcamp Co-Founder Chris Brogan to Guide Invitation-only Beta

Press Release Body: NEW YORK - November 19, 2007 -- Video Blogging goes mainstream
with a new free service. Magnify.net today announced that they will enable anyone
who is interested in video blogging to jump in, without needing a video camera, a
deck or even web design software.

Magnify.net is releasing to private beta, a new video blogger in a box toolset with
an intuitive, plug-and-play Webcam capture tool that allows creators to build a Vlog
page, put up all their own graphics and design elements. With just a webcam, their
Vlog can go live. Magnify.net also offers stylish and slick templates to make the
graphic design process drag-and-drop simple.
Podcamp co-founder and online media guru Chris Brogan will host a daily video blog
called "Attention Upgrade" (http://www.attentionupgrade.magnify.net) to showcase
Magnify\'s new platform during the private beta. Chris Brogan and Magnify.net are
inviting others to request an invitation if they are interested in video blogging
and providing feedback at privatebeta@magnify.net
Magnify.net CEO Steve Rosenbaum said: \"We are very excited to be working with
Chris. Podcamp is a magical, dazzling, engaging conference - and Chris\'s passion
for personal broadcasting is what has helped turn this idea into an evolving
community.\"

The Webcam capture tool will be available as a free add-on to the Magnify.net video
channel creation platform. Free page design, layout, webcam support, video upload,
and even revenue share on advertising inventory make Magnify.net the fastest growing
video platform on the web. Already 20,000 publishers have built dedicated content
channels the Magnify.net platform.
Magnify.net gives its users the tools and resources to discover, review, organize
and share content-specific video - regardless of where it is hosted. Unlike other
sites that are social networks and warehouses for vast numbers of random videos,
Magnify.net lets its users create and tailor their own video channel based on their
interests and that of their target community. The Magnify platform searches, sorts,
and delivers video based on a site's unique interests and allows owners to review
and approve only the video that meets their content and quality criteria.
In addition to the Webcam capture feature, Magnify.net released a slew of other
upgrades and new toys in time for the Thanksgiving video season.

Why Thanksgiving? According to CEO Rosenbaum, \"Thanksgiving is one of the few times
a year where families get together from all over. But after the meal is over, why
not take the time to jump in and build your own video blog and invite our friends
and family to explore, even contribute to it.

More New Features:

Widget Maker 2.0:
The new widget builder allows sites to create an interactive "remote control" widget
to their exact specifications. Users can build an unlimited number of them using
various playlists and colors.
The Magnify.net Bookmarklet:
Sites can invite their users to install simple little \'bookmarkelets\' that allow
members to refer videos from around the web to the site owner. This feature turns
your visitors into human-powered video discovery partners. This ensures that video
content is always fresh and relevant to each channel and its community to keep
people coming back for more.

New Custom Page Builder:

As the number of Magnify.net publishers continues to grow, more and more sites are
building deep content collections with many pages. The new custom page builder
allows site owners to create a video channel structure that works specifically for
their layout vision.

Flash Uploader:

Unlike all those video sites where clicking \'upload\' may or may not finally get that
video uploaded, Magnify.net designed a flash uploader that manages the progress and
gives you real time feedback on the status.

The Profile Builder:

Not all video channels are created equal. The new Profile Editor allows site owners
to build their own customized sign in questionnaire and gather data as they see fit.

FLV Encoder Improvements:

.flv files now provide direct upload, allowing users with their own encoders to
upload files that meet their specific encoding standards. The Magnify.net encoder
also now supports the H.264 codec for high quality file encoding.

About Magnify.net

Magnify.net team is led by CEO Steve Rosenbaum, one of the early innovators in the
use of small format video, and user-created video. Rosenbaum created MTV Unfiltered,
the first series produced entirely by viewers, and directed the multi-perspective
feature Documentary 7 Days in September. Magnify.net has been financed by its
founders, Venture Capital firm Next Stage Capital, New York Angels, and Active
Angels Investors, and a group of private individuals. More information can be found
at www.magnify.net


Web Site: http://www.future-works.com

Contact Details: Alison McNeill
FutureWorks, Inc
408-428-0895
alison@future-works.com